Networking is always crucial, fundamental even – between professionals, companies, partners, distributors, customers, and suppliers. Innovation is open.

It must be.

This is why sharing how others work becomes key, as we shift away from viewing them as competitors. In today's world, competitors no longer exist.
In this interview with Charlotte Mizrahi, Co-Founder of Ley Line Labs and Lead Formulator & Herbalist, we dive into her unique journey in the No/Lo space, exploring her approach to product development, brand strategy, and the future of innovation.

Selling, in every sector, is a challenge. It's like playing on a tough, demanding field, full of objections, unexpected issues, things to do...price lists, samples, questions, presentations, meetings, meetings, and more meetings.

For this reason, I decided to ask my friend Beatrice Bridi, Passionate Business Developer @FERAL 🌿, as she describes herself on LinkedIn, a few questions.

In the no and low alcohol world, a brand's success is not just about the quality of the product but also about the strategy and marketing behind it. I interviewed my friend Peter Thickett, a design and strategy expert and founder of Sober Futures, an editorial platform exploring the future of the nolo category.

Discover how Italy's no/lo beverage scene is evolving with innovative trends and sustainable practices, reading my interview for Sober Futures.